Est. 2017


Founded August 2017 in Munich by Louis Renaud.


Inspired by poetry, paintings, loneliness and my grandfathers closet. 


I create garments with a timeless look paired with individuality and hidden poetry in every piece.  


Limited quantity. No restock.

Contemporary fashion. No hype. 

Why the rose?

I chose the rose because to me a rose has a deep meaning.

I grew up with my grandparents a lot.

22 years ago, they planted a rose for my sister and me in their garden.

One can imagine how high it is today and with many blossoms. 


For my grandparents and me, this rose vine, was a big thing every spring, summer and fall. From growing, blooming and withering.

Over the years, as I grew, the rose vine grew as well. 


As a young boy I asked my grandfather why he cuts off the blossoms of the rose and his answer was , "You can cut a rose, but it will always grow back”. I took this sentence like a motto. No matter how often people try to cut you off, you should always grow back better and stronger.


When I was in the garden with my grandma 2017 I knew what I will name my label. 

So you can say on one hand the name is a tribute to my grandparents, and on the other hand the rose is a symbol of love and death at the same time. If you love someone you give this person a rose to show love, on a funeral you throw roses into the grave (where I live) so it’s all about beauty, respect and love.



I work on many different collaborations with artists and experts in their metier. 


Together with my good friend and artist,

Alexandru Dragomir, I will do periodical collaborations and objects.