Est. 2017


Founded August 2017 in Munich by Louis Renaud.


Inspired by poetry, paintings, loneliness and my grandfathers closet. 


Clean and minimalistic with details that make sense. 


I create garments with a timeless look paired with individuality and hidden poetry in every piece.  


Limited quantity. No restock. 


Contemporary fashion. No hype. 

Why the rose?

I chose the rose because to me the rose has a deep meaning.


I grew up with my grandparents a lot.

22 years ago, they planted a rose for my sister and me in their garden.

One can imagine how high it is today and with many blossoms. 


For my grandparents and me, this rose vine, was a big thing every spring, summer and fall. From growing, blooming and withering.

Over the years, as I grew, the rose vine grew as well. 


As a young boy I asked my grandfather why he cuts off the blossoms of the rose and his answer was , "You can cut a rose, but it will always grow back. You just have to take care of it”. I took this sentence as a motto. No matter how often people try to cut you off, you should always take care of yourself and grow back - better and stronger. 





I work on many different collaborations with artists and experts in their metier. 


Such as leather craftsmen, jewelry designers and artists.


Especially with my good friends and artists,

Alexandru Dragomir and Miguel Ferriño, I will do periodical collaborations and objects.